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B.B.A. | Digital Marketing

Undergraduate program focusing on the study of digital marketing strategies and techniques

Covers subjects such as digital advertising, social media marketing, search engine optimization (SEO), and web analytics

Emphasizes practical skills in digital marketing tools and platforms

Includes real-world projects and internships in digital marketing Taught by experienced faculty with expertise in digital marketing

duration

3 Years (6 Semesters)

Programme type

Full time

Eligibility Criteria

  • Candidates should have passed PUC/12th standard or equivalent from any stream.

Exit Policy:

  • For BBA programs, there will be multiple exit points, i.e., at the end of the first and second years. Students who successfully earn the required credits at these stages will be awarded certificates and degrees accordingly. The following certifications and degrees will be conferred based on the year of exit:

  • I Year: Undergraduate Certificate
  • II Year: Undergraduate Diploma
  • III Year: Bachelor’s in Business Administration (BBA)
  • IV Year: Bachelor’s in Business Administration (BBA)
  • (Honours) / Bachelor’s in Business Administration (BBA)
  • (Honours with Research).

Key Features

  • This 3-year LL.B. programme is designed for students who have already completed their Bachelor’s degree in a discipline of their choice and seek to study Law in order to pursue a career in the legal field or just supplement their existing degree to add its value.
  • In the LL.B. programme students study and explore courses in various areas, such as Criminal Laws, Corporate and Commercial Laws, Constitutional Law, International Law and more.
  • Students will be able to comprehend, analyse, assimilate and apply legal knowledge in light of social, political, economic and administrative complexities.
  • Students will be able to present, in the various Courts, tribunals and other forums, as a professional advocate.
  • On successful completion of this programme the student will be able to address professionally, essential legal services such as crafting of arguments, conveyancing etc.
  • On successful completion of this programme the student will be able to engage in design thinking as an effective approach to problem solving.
  • On successful completion of this programme, the student will be able to conduct inter-disciplinary and cross-disciplinary studies in order to gain Socio-economic and Political perspective to legal issues.

Infrastructure

FAQs

BBA Digital Marketing is an undergraduate degree offered by CMRU. This undergraduate program is a three-year course and is divided into six semesters. This program deals with BBA subjects as well as subjects about digital marketing. The students are trained to use digital marketing tools used for SEO, SEM, Social Media Marketing, and Content Marketing, along with Microsoft Office and Tally.

Ans. BBA Digital Marketing Subjects cover both aspects of BBA ( General) and Digital Marketing. This specialised course has the core subjects of BBA and digital marketing. A few of the core subjects are -

  • Cost Accounting,
  • Introduction to Digital Marketing,
  • Management Process,
  • Operation Management,
  • Social Media Marketing,
  • Direct Taxation,
  • Market Analytics, and many more.

CMRU is one of the best BBA Digital Marketing Programs in Bangalore and offers students the best career options in both Business Administration and Digit Marketing. A few of the career options available to the graduates of this program are -

  • Digital Marketing Specialist,
  • Social Media Manager,
  • Content Marketing,
  • Digital Advertising Executive,
  • SEO Analyst,
  • Marketing Analyst,
  • E-commerce Specialist,
  • Financial Analyst,
  • Accountant and many more.

The best colleges for BBA in Digital Marketing in Bangalore not only focus on the theoretical knowledge of BBA and Digital Marketing but also teach their students the various tools and nuances of digital marketing. While choosing the right university, it is important to recognise the various subjects that the university offers and the skills and tools that are taught with respect to the core subjects. It is also important to see if the university teaches soft skills before enrolling to the program.

Yes, a BBA in Digital Marketing has scope in future. The combination of BBA and Digital Marketing, when used in tandem with one another, allows our students to run marketing campaigns more efficiently due to the Business Administration knowledge that they have. Students also have the opportunity to build careers in Business Administration, which makes this course a pathway to a promising career.

Commerce is the best stream for Digital Marketing. Understanding commerce subjects like economics, cost accounting, direct Taxation and business mathematics gives commerce students an edge in running digital marketing campaigns. Students from other streams too can pursue Digital Marketing with the right knowledge and skills, but commerce students have an advantage.

CMRU provides a BBA Digital Marketing Course in Bangalore, and we recommend this course over a BBA in Marketing Course offered by other colleges. BBA Digital Marketing has subjects that teach the principles of Marketing and Digital Marketing; this way, the program covers traditional and Digital Marketing concepts.

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